In SEO , there are many factors that need to be considered so that websites can rise in search results quickly. To facilitate practice, SEO is divided into two types, on page and off page SEO. In this article, we will discuss what is on page SEO and how to optimize it.
What is On Page SEO ?
SEO on page is the SEO optimization practice that is carried out on published content. Step optimization on page SEO focus on factors that exist in the content. Simply, on page SEO can be interpreted as an optimization step to improve the quality of content so that it is easily read and understood by readers of your website or blog.
Not only that, on page SEO that is well optimized will also make it easier for search engines to understand the context of content and relevance of your website to the keywords that are searched.
15 Ways to Optimize On Page SEO for Websites and Blogs
There are at least 15 ways to optimize on page SEO that you need to do. From changing the permalink to simple to changing the link settings to open in new tab. What are the steps? Check out the explanation below!
Use Simple Permalink For Better On Page SEO
A simple permalink is one of the main indicators of SEO 2019. A simple permalink will make it easier for search engines to recognize the topic you are discussing. Ideally, the permalink should only contain the focus keywords that you are targeting.
For example, you target the keyword men watches . The ideal permalink for that content is like this:
Unfortunately, WordPress by default makes your permalink like this:
So you need to change it independently. Relax, how to change the permalink structure is quite easy. You only need to open the WordPress dashboard then click Settings> Permalink. After that, select the Post Name permalink structure and click Save .
It’s done! Now your website’s permalink structure has become simple and easy to be recognized by Google.
Create Interesting Content Titles
When people search for a keyword on Google, they can only see the title and a brief description of your content in the search results. So you need to make the title as attractive as possible so people immediately interested in reading your content.
You can add numbers or adjectives to make the title of content more interesting. According to Content Marketing Institute, titles with numbers produce 45 percent better performance than titles without numbers. As an example:
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However, not all of your content is suitable for using numbers in the title. Of course you don’t have to always use numbers in the title. There are many other variations of titles that can also catch the reader’s attention.
Add Pictures or Videos
Content that contains text alone is certainly very boring for readers. In addition to boring, visual media content without anything else would be exhausting to read. So make sure to add at least one or two images to each of your content.
Even better if you add visual media like video . According to Vidyard , articles with videos have 53 times more chance to appear on the first page of Google search results than articles without video.
Image Optimization For SEO Friendly
In the third point, we recommend adding images to your content. So that images you add can improve the quality of SEO on a page, there are a number of things that you need to pay attention to.
First, make sure the image size is not too large. Large images will only slow down website loading. Therefore, you need to reduce the size of the image. At least the size of one image is no more than 100KB.
You can use image compress services such as TinyPNG, ILoveIMG, Trimage, Kraken and OptiPNG. These services will help you reduce the size of the image without reducing its quality
Second, give a file name in accordance with the focus keywords that you are targeting. The file name that matches the focus keyword can help the image to appear on Google Image Search.
Third, change the alt text according to focus keywords. Alt text or alternative text works to help Google identify the topic that you are discussing in the content. In addition, the right alt text also makes it easy for images to appear in image search results.
To change the alt text, click on the image then on the right side you will see settings like this. Change the alt text according to the focus keywords you are targeting. If there are multiple images in a piece of content, you can modify alt text with its derived keywords or LSI.
Take advantage of On Page SEO with Heading and Subheading
To make it easier for visitors to read content, you need to make the content structure clear and easy to understand. One way to structure content that is easy to understand and you have to understand to use heading and subheading.
Heading and subheading used to break your article into sections. Simply put, headings and subheading for chapters and sections like in the book. With the heading and subheading, readers will more easily find the important points they need.
In addition, heading and subheading also help search engines to understand your content. Heading makes it easy for search engine bots to crawl content and see it as a subject of content.
WordPress provides Heading 1 to Heading 6. Heading 1 is usually used automatically by the title. So what you can use next is Heading 2 to Heading 6. However, usually you only need until Heading 4. At each of these headings, you should enter the focus keywords or their derivatives.
Place the Focus Keyword in the First 100 Words
Besides the title, the first paragraph must also give the reader a good first impression. You must to the point about what you will convey in the content. So it’s best to put focus keywords in the first 100 words if possible.
However, not all focus keywords are suitable to be placed in the first 100 words. If that is not possible, you do not need to force to put focus keywords in the first paragraph. With notes, you make the first paragraph interesting and clear so that the reader immediately knows what you will discuss in the article.
Use Responsive Themes ( SEO & Mobile Friendly )
What is meant by a responsive theme is a theme that is compatible with anything else. Whether opened on a desktop, tablet or mobile device, your website is still running well and responsive.
Unfortunately not all WordPress themes are responsive. So you must be careful before choosing a theme for your website. Make sure the theme you choose is responsive on all devices, especially mobile devices.
What’s more, Google has now implemented mobile first indexing which requires website owners to create websites that are mobile friendly. With Google Mobile First Index , Google is now assessing the performance of the website through the mobile version of the website. If your mobile website produces poor performance, it will most likely adversely affect the overall SEO quality of the website.
Insert Outbound Link
When creating content, try to have at least one link to another website or outbound link. However, not a careless website, yes. Make sure the website that you make a referral source has a good reputation.
Outbound links function to show that the content you create has credible sources. With links that point to the appropriate referral sources, your content is also considered to have the same topic as the referral website.
Maximize Internal Link
Not only outbound links, you also need to maximize internal links. Internal links are links that point to other content on your website. This type of link is important to make it easier for readers to move from one content to another on your website.
In addition, internal links also help search engines to understand the context and relationships between pages on a website. Google prioritizes websites whose content is interconnected. And through internal links, you can show the connection between the content on your website.
Increase Website Speed
Slow website loading will only frustrate visitors then leave your website. The more people leave your website, the higher the bounce rate. A high bounce rate will certainly adversely affect the quality of your SEO.
Therefore, you must increase the speed of your website. Now try to check how fast your website is loading. You can check using one of these
10 tools .
If your website’s loading speed is still above 5 seconds, you should start to be vigilant. Because according to Google research, 53 percent of visitors leave a website that loads more than 3 seconds.
What do you need to do to increase website speed? There are many steps needed to speed up loading a website.
Use LSI Keywords
You really need to repeat the focus keyword several times in one content. However, that does not mean you can overdo it. Repeating keywords excessively will only make Google consider your content as spam.
To work around this, you can use the LSI keyword. LSI keywords are keywords that still have meaning similar to the keywords you are targeting.
Why do you need to use LSI keywords? Because the keywords provided by the keyword tool are usually the result of uniformity of several similar keywords. As a result, the variations of keywords provided are limited.
Even though not everyone uses the exact same key . The reality is that people use a variety of keywords to find a topic. Well, that keyword variation is called the LSI keyword. To find LSI keywords, you can use services such as LSIGraph or LSIKeywords
Add a Social Media Share Button
Although sharing on social media does not directly affect the quality of SEO, you cannot ignore it. Social media can help you reach and build new audiences on various platforms.
Moreover, Indonesian people are known to be active on social media. Based on research , 87 percent of internet users use the internet to open social media. It is hoped that your readers will share your content with friends and followers on social media.
So that readers can easily share content, you need to add a share button on all your website content. That way, they only need to press the share button and automatically share content on social media of their choice.
To add a share button on social media, you can use the help
of a plugin. There are many social media plugins that you can choose from. Find suitable social media plugins for your website in t
his article .
Pay Attention to Content Length
The number of words in the content is also one indicator of SEO on page that you need to pay attention to.
There is no exact number of words that must be in the content. Because the determination of the number of words is always different depending on the targeted keywords and the content of competitors. You may need to create 800 words of content for keyword A, while for keyword B, you must create 2000 words of content.
You need to measure how long the content you have to create. The trick is to look at the number of competitor content words. At least look at the number of content words that are ranked in the top three search results. After that, create content that has the same or more number of words than competitors.
Make Sure to Create Quality and Solutive Content
Besides the number of words, another thing that must be considered when creating content is the quality itself. Without good quality, as much as anything else the number of words you write, it will be difficult to win the competition in Google’s search results.
What does quality content look like?
Content must answer readers’ questions. When they type a keyword in the search engine, what they hope for is an answer. So be sure to provide relevant information according to search needs.
Set the Link to Open in New Tab
Maybe opening a link in a new tab looks trivial, but it can improve the quality of your website visitor experience. Imagine, if there are three or four links in one article, the reader needs to press the back button repeatedly to return to the first content. Besides tiring for the reader, opening a link in the same tab is also feared will increase the bounce rate.
Unfortunately, WordPress automatically sets the reader to open the link in the same tab . So you need to change these settings independently. No need to worry because the way is very easy.
You can modify the link settings to open in new tab in a WordPress editor like this:
- Click Link Settings
- Select Open in New Tab
The drawback of the above method is that you need to modify the link settings every time you insert a link in content. If you want an automatic way , you can use the help of WP External Links plugin .
Optimization on page SEO is not difficult. By implementing the 15 steps above, you have improved the quality of on-page SEO well. After optimizing on page, all you need to do next is off page SEO optimization. How to? Check out the full article on How to Optimize Off Page SEO .