Personal blogs and company blogs always need articles to be uploaded regularly. Articles uploaded cannot be just an article. Articles must be of quality in writing and must be able to provide good performance in Google search engine results. So that personal blog writers and corporate blogs must master how to write articles that are SEO friendly.
Indeed there are several plugins that can help you to manage SEO on your blog. However, using a plugin alone is not enough. As an article writer, you also need to understand how to write good articles so they always appear on the first page of search results. You can’t depend on a plugin forever, can you?
Why bother to write SEO Friendly articles? how write a regular article is not enough? The answer is to make it easier for your article to be on the first page of Google search results.
The more often your articles are on the first page of search results, the better the quality of the blog or website that you manage. The more visitors, the more traffic that comes, and of course the more people who read your article.
You can just write a good article without paying attention to SEO. However, it cannot be guaranteed that the article you wrote can be on the first page of Google search results. Simply put, how to write articles that are SEO friendly is a guide to writing articles following the rules set by Google.
Google has its own standards for sorting articles in search results. Considering how important an article is to appear on the first page of search results. We summarize the steps to write this article to help you write articles that are not only good in writing terms, but also increase the potential of the article to be on the first page of Google search results.
How to Write SEO Articles
Here are 17 ways to write SEO Friendly articles that you can follow:
- Use Keywords that are most likely to be searched by your audience.
- Make Sure Your Article Answers Questions Seekers.
- Use Focus Keywords Naturally.
- Articles Must Be Worth Reading.
- Take advantage of Internal and External Links.
- Note the Important Elements of the Blog.
- Image Optimization.
- Upload Content Consistently.
- Use a Unique Viewpoint.
- Create Article Structure.
- Make sure your article length is optimal.
- Pay Attention to the Opening Section.
- Take advantage of Heading and Subheading.
- Short Paragraphs.
- Pay Attention to Content Relevance.
- Write Specifically.
- Promote Your Article.
Some of the points above are good for basic guidelines for making SEO articles. In order to understand the stepsbetter, here is an in-depth discussion on how to make good and correct articles based on SEO rules.
Use Keywords that are most likely to be searched by your audience
The step that needs to be done before writing articles on your blog is to look for keywords or keywords that might be searched by your audience. Therefore you must understand your audience, who is reading your blog. That way you can find out the target keywords they used to type in the Google search engine.
Each type of industry has different consumer characteristics. Therefore, consumers in different types of industries are likely to use different keywords.
We take the example in two different types of industries, namely cosmetics and automotive. Consumers of the commercial industry will look for more keywords like beauty, skin care, or skin health. While automotive consumers are more likely to search for keywords such as car care tips, automotive modifications, or automotive trends.
Customize the keywords that you use in your blog articles with keywords that are most likely to be used by your audience. If you use keywords incorrectly, you will only waste time.
How do you determine which keywords are appropriate to use for the articles you write? You can use the formula below to make it easier for you to determine the feasibility of a keyword:
- Make sure the keyword search volume is quite a lot. You can use the websites help to find out search volume of keywords such as ubbersuggest.
- You have to know what the searcher wants related to the keywords written in Google’s search engine.
- It should also be ensured that you have sufficient resources and data to create articles to rival the articles that appear on the first page of the keyword search results.
Make Sure Your SEO Articles Answers Questions Seekers
Google can find out whether searchers are satisfied or not with search results based on several indicators. Some of these include the length of time spent reading the article and whether the article was shared or not by the searcher.
The longer time spent reading articles and the more shares indicates the written article meets the expectations of the searcher. Try to make the article as complete as possible so you can answer the searcher’s questions.
If the article you write can meet the expectations of searchers, Google will provide additional points for your article.
Use Focus Keywords Naturally
Even if you use focus keywords to get high rankings in Google’s search results, it doesn’t mean you can use them over and over or even over. Using excessive focus keywords will reduce the quality of your article .
It must be remembered that you write articles to be read by humans so that the structure of the writing must also be adjusted to human logic. However, you also need to pay attention to the SEO of the article so it ranks high in Google’s search results.
So what can be done so that the articles you write remain good to read by searchers and still be ranked at the top of Google search results?
SEO Articles Must Be Worth Reading
Writing articles does require high accuracy so that the articles remain in accordance with the rules of writing. Articles written in accordance with the rules of writing shows the high professionalism of managed blogs. Whether it’s a company blog or personal blog.
Ideally, editors are needed to check the articles you write. However, if you don’t have a professional editor to check your article, there are other ways you can do it.
You can also ask the help of friends or colleagues to read the articles you write before uploading them. Ask their opinion whether they can understand what you write or not.
Use feedback and criticism from friends to improve the article you write.
Take advantage of Internal and External Links in SEO Articles
In writing articles that will be published online, it is sometimes necessary to use links, both internal links and external links. The function of the link in the article is to provide further explanation to the reader regarding the main topic of the article.
Internal links are links that refer to one of the articles on your own blog. While external links are links that refer to sites other than your blog. Both have their respective functions.
External links usually refer to the website or blog the other is used as a foundation statement that you wrote. Usually in the form of research results, statistics, quotes, or references from other media.
Internal links function to allow readers to explore other articles on your blog. With readers not only reading the main article, but also reading other articles will increase the amount of time spent on your blog. In addition, the use of internal links helps Google to understand the focus topics of the blogs that you manage.
On the other hand, external links function to convince readers that you have done research to write articles. And putting other site links on your blog can help increase website ranking. In addition, this also shows that you are dedicated to providing the best understanding for your readers even if they have to take the reader to other sites.
Pay Attention to Important Elements of the Blog
The article component on the blog not only consists of sentences and paragraphs, but also involves several other technical components such as URLs, blog titles, and headings.
If you want your article to appear on the first page of Google search results, you should also pay attention to the blog components above.
Then make the article title interesting and concise, but it can outline the content of your article. The title of the article must contain the focus keyword that was determined at the beginning, better yet the focus keyword is at the beginning of the title.
After making sure focus keywords are in the title, you also need to make sure the focus keywords are in one of the article headings . However, once again enter properly, do not overdo it.
Inserting images into articles is indeed a good step so that readers do not get bored, especially if the article is long. However, there are some details that must be considered so that the images in your article function optimally.
First, before you upload an image, make sure the file name of the uploaded image matches the focus keyword you are using . This will make it easier for Google to match images to uploaded articles.
Second, alt text images must also be written in accordance with the focus keywords used . Its function is so that the search engine can detect what the image and the text around it. In addition, if an image occurs experiencing loading errors, this alt text will appear.
Third, you also need to optimize the image by reducing the file size of the image so that the page loads faster . There are several services that provide compress image without reducing image quality. Some services that you can try are as follows:
Consistently Upload Content
Writing articles and uploading them is consistently beneficial to readers. Readers can get actual and factual information from your blog.
In addition, by always uploading articles, your blog will also look active and this will give a good signal to Google. Google gives more value to blogs that are more active than blogs that rarely update their content.
Use a Unique Viewpoint
From one keyword, there are various points of view that can be used to develop focus keyword. You need to find new perspectives that have not been used by others.
Every person must have a unique perspective on a problem. You can utilize personal experience related to the focus keywords that you are discussing. These are article writing tips so that your articles are different and unique in their delivery.
The uniqueness of this perspective will make the articles you write stand out more than other articles with the same focus keywords .
Create SEO Articles Structure
Before you start writing an article, structure the article first.
In general, an article is divided into three parts, namely the opening section (prologue), content, and conclusions (epilogue). Structuring like this will make it easier for you to write articles.
In addition, this clear division of article structure will also make it easier for readers to find what they need. When they want to know the conclusions of this article, they can immediately read the conclusions section.
Make Sure Your SEO Articles Lenght Optimal
The article must be at least 300 words long. The number 300 words is the minimum number for a blog article. For the maximum number, some experts use different numbers. According to Orbit Media Study, the average number of words of articles in a blog is 1,142 words.
The optimal length of an article varies depending on the objectives to be achieved by the author. If your goal is that your article is on the first page of Google’s search results, according to CoSchedule your article should consist of at least 2,500 words.
Pay Attention to the Opening Section
After the reader has read your interesting title, the reader will not necessarily read the entire article. The reader needs to be convinced that the article you are writing will really benefit him.
Therefore, start the article with an opening sentence that ensures that the article you write will answer the questions and problems that the reader faces. You should be able to attract the attention of the reader at the beginning of the article so that readers continue to read the article to completion.
Take advantage of Heading and Subheading
Heading helps the reader to find an outline or subject in the article he is reading. This ease of reading will increase search satisfaction for the articles you write.
Heading also helps Google to find the subject matter of the article written so that it helps increase rankings in search results.
In addition, you can also use subheading so that the derivative of the subject matter in the heading can be described regularly.
One way to make your article readable is to use short paragraphs. If you use a standard article length like the one above, which is 2,500 words, of course you have to break it down into a number of paragraphs.
When you break it down into paragraphs, try not to make each paragraph too long. How to write articles online is indeed a little different than how to write articles in print, for example. If the articles in print can have long paragraphs, not with articles in cyberspace.
Articles in cyberspace tend to have short and short paragraphs. This will make it easier for readers to understand what you are writing about.
Pay Attention to Content Relevance
You can indeed use a variety of keywords in writing articles in a blog. However, everything must be relevant to the main purpose of your blog.
For example, say your blog is an automotive blog, the keywords you use must be relevant to the automotive world. Likewise with other types of blogs. All content contained in blogs must be relevant and interconnected.
Irrelevant or unrelated content will adversely affect your blog’s ranking. The Google search engine uses various methods to sort articles in search results. One of them is the relevance of blog content .
A high level of relevance between articles on your blog or website will give a good signal to Google. That way the chances of your article appearing on the first page of search results also increase.
When creating articles, make sure to have a flow that is interconnected and relevant. The discussion presented to the reader must be thorough so that the benefits contained in the article you write can be conveyed. That way when leaving an article the reader has new knowledge.
The difference is if your article writing is too long, has a less clear discussion focus. Especially if the delivery is not ordered and comprehensive, it is possible that readers will leave your article in the middle of the road.
If the article that you created has some focus of discussion, use points such as this article to make it easier for readers to understand article topics that require in-depth understanding.
Promote Your Article
This section is not a technical step in how to write articles that are SEO friendly. However, this step is also important so that your article gets a wider audience.
The next step is to promote this SEO Friendly article on all of your social media. Sharing articles on social media is one of the easiest steps for people to read your article.
Promoting your articles on social media will expand your audience. Traffic that comes from social media links is a lighter to increase rankings in Google search results.
Example of Writing SEO Articles
Now that you know how to write SEO articles that are good and right, now is the time for you to apply them on the website or blog that you manage. If you’ve tried it, you will get a good ranking in Google search. You have to make sure everything is relevant and in accordance with the needs of blog visitors.
At this point, we both reach a conclusion that writing SEO Friendly articles requires two things, namely the accuracy of the details of the SEO component itself and the aesthetics of article writing.
The aesthetics of writing this article will make an article unique and different from other articles with similar keywords . This writing aesthetic also will shape the character of the blog that you manage, both personal and corporate blogs.
On the other hand , you also have to be careful of the various components of SEO so that the articles you have written can be read by many people online . A good article requires a reader to be increasingly recognized quality. Therefore, the accuracy of SEO is very important that the articles that have been hard -earned rendered useless heap.
The writing and SEO aesthetics are two things that support each other, one cannot be ignored. A good online article writer is a writer who can combine the two.
If likened to SEO Friendly articles as motorcycles, aesthetic writing and SEO are the two tires that run the motor. In order to function normally, both must function optimally. It can’t be if only one of them is functioning optimally.