OK , OK . Maybe you ‘ve quite often heard this case . It’s just , we’re not making it up . Your website should really go mobile friendly now !
Within a few years later , mobile devices will increase significantly. This phenomenon is slowly changing the ‘ face ‘ of the digital world and the behavior of its users .
There is moment called the Zero Moment of Truth . The term is referring to the moment of the specials that exists between the prospective customer with His/Her mobile device when searching for information about the product / service and before making the decision to purchase .
With mobile devices in the hands of prospective customers , you need to look at four moments of customer behavior in online world : I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to- buy.
We can make a conclusion from that 4 moments : information about the services you provided on internet need to perform well online.
Having a website is a certain solution for you. Ordinary website alone is not enough . You need a mobile-friendly website that can be accessed through any device , including smartphones and tablets.
What It Website Mobile friendly?
A mobile-friendly website is a website that is optimized for mobile devices . Some people know this type of website by the name of a responsive website, referring to its ability to ‘ adapt ‘ to a variety of different device screen sizes .
The size , layout, and website content must be automatically adjusted to visitor devices who access your website .
Despite becoming a trend in a few years later , not many business in Indonesia that utilizes a good mobile friendly website. Whereas if optimized good , you are likely to reach a lot of advantages from here .
If you have a business , of course you want to achieve as much profit as possible, right ? Mobile is one of the channels that can you take advantage to bring over lot of customers . And you can use mobile-friendly websites to dominate the market .
Please continue reading our review this time because in the next section we will explain a series of other reasons why you should have a mobile-friendly website!
7 Reasons You Must Have a Mobile Friendly Website
( Almost ) All People Turning to Mobile
Mobile is the trend of most warm time of this . Approximately 80% of the internet in the entire world have been using mobile device, both the smartphone and tablet. Score is equal to 1 , 2 billion people and the number continues to increase from year to year .
Without a mobile friendly website optimized with good , you may not successfully penetrated segment of the mobile era.
More than Half the Number of Existing Websites Accessible via Mobile Devices
StatCounter , company research which records the use of the Internet in more than 2 , 5 million websites, stating that 51.26% page of a website accessible via mobile devices in the period of October 2016 an keep increasing. The number of access via mobile device is beyond the achievement of desktop for the first time in history.
Look at above chart. Mobile device is very popular in a few years. With extra fast internet connection plus the easy way to use making smartphones and tablet spread really fast time by time
Mobile Makes Decision to Purchase
Did you know that mobile users are more likely to buy products or use your services ?
Now more and more prospective customers are using mobile devices to browse products / services before deciding to buy a product / service . Yes , mobile device has been transformed into shopping assistant for people. They will buy the product or service that can be found online by their mobile devices.
In fact , the effect is huge . Products and services are found to prospective customers via the Internet can help them to make a buying decision until few minutes before buying.
Google Loves Mobile Friendly Website
You are not reading wrong. Google Search Engine did more to prioritize mobile-friendly websites. In the past, the world of internet has been shaken by Google algorithm update . This event is often called mobilegeddon , referring to the doomsday for websites that are not yet mobile -oriented . The reason , the website is not mobile friendly was the one who finished the victims principal because not able to occupy the rank on the results of Google search.
Remembering most substantial traffic to the website you can get from Google Search Engine, Google can make your website not showing and you will take a lot of minus for your conversion. Because none mobile-friendly website will be Google primary victims. And of course you don’t want this to be happen to you right ?
A Mobile-Friendly Website Can Enhance Your Business
When this new approximately 56% of websites that use the features of mobile user. This means less or more the half of your competitors still not using it. Even if they do , usually they are not optimized well.
Another survey also showed 89% of prospective customers agreed that the website can make business more reliable . While it is , 79% of whom claimed to be buying or using a service if it has a website. This is your chance . Make this an opportunity to grow your business !
Mobile Requires Special Strategies
The behavior of desktop users is different from mobile users . Well, the behavior that is different requires a specific strategy to run a marketing campaign smoothly. And We assure you that your mobile campaign will be running so easy with mobile friendly website.
The strategy that you wake up in nature should be wide . That’s mean, you are not able to rely on one channel such as social media account. What evet it takes, you need to have the ‘ back bones ‘ in the form of a landing page you can optimize according to your needs.
Mobile Ads Is Still a Big Promising Opportunity to promote
Have you ever seen an ad on Youtube ? Or paid posts on Facebook and Instagram ? Most likely , you have certainly seen it . Mobile ads can be optimized so that they appear on all devices , including smartphones and tablets, with a variety of user criteria according to your wishes.
The problem , what should you do to get your audience to see your ads ? Ads could be redirected to your phone number. But as we told you in the last point, this it not enough. You need a landing page to rely on. And mobile friendly website can be your best solution.
This is the era of desktop user to change thei behavior to use mobile device. We can tell that mobile friendly website is the future of online market. Don’t get your self left behind by your competitor because they are already using mobile friendly website before you.
Creating a mobile friendly website is easy. With WordPress, mobile-friendly website can be created with only four clicks.