LEARN SEO ~ Learning SEO is never ending. The always-Updated Google algorithm makes website owners need to update their SEO strategies based on the latest algorithms, websites will find it difficult to rank up in search results. The reason is of course because the old algorithm is no longer relevant.
Well, so you can update your SEO strategy according to the latest Google algorithm. Through this article you will learn everything about SEO based on Google’s latest algorithm, from basic learn SEO concepts to how to optimize on page and off page SEO.
Learn SEO the Lastest Update 2019
For your convenience, we divide this WordPress SEO learning article into five main sections :
- Basic SEO Concepts
- Website Optimization
- Keyword Research and Content Creation
- On Page SEO Optimization
- Off Page SEO Optimization
1. Learn SEO Basic Concepts
Before starting to learn ways of SEO optimization, it’s good for you to understand what SEO is and the basic concepts first.
Basically SEO is the optimization steps taken by website owners in order to get a high ranking in search results. Why are website owners competing to get first place in Google’s search results ?
The reason is because no one cares what is on the second page of Google search results. Most Google users only open the website on the first page. Based on research by Infront WebWorks, the first page of Google search results dominates the traffic by 91 , 5 percent.
So, like it or not, if you want to get high organic traffic, your website page must appear on the first page of Google. The question is how does Google determine which web pages are eligible to appear in the top rankings of its search results?
Actually, no one really know how Google works. However, professionals in the field of SEO have formulated several key indicators of SEO on Google. These indicators will help website owners win the competition in Google’s search results.
2. Learn SEO ~Website Optimization
The earliest SEO optimization step that you need to do is optimize your website first. Websites that have not been optimized will only complicate your SEO optimization steps.
2.1. Website Speed Optimization
First, you need to optimize website speed. A slow website loading will worsen your website visitor experience. As a result, they tend to leave your website faster and increase the bounce rate.
Ideally, your website load should be less than 3 seconds. Because according to Google data, 53 percent of visitors will leave a website that is trailing for more than 3 seconds.
2.2. Install SSL / TLS
Google officially prioritizes websites that have SSL / TLS installed compared to websites without SSL / TLS. The reason is to provide safer search results to users.
Websites with SSL / TLS are considered more secure because all data transfers that occur on the website are encrypted. What’s more, since 2017 Google Chrome has marked websites without SSL / TLS as unsafe websites. Of course this will affect visitors’ perceptions of data security on your website.
2.3. Mobile Device Optimization
Since 2018, Google has officially released the Mobile First Index algorithm, which means that website loading speed on mobile devices has become a SEO evaluation factor. The reason for the release of this algorithm is that more and more users are accessing the internet through mobile devices. In Indonesia alone, 94 percent of internet users access the internet through smartphones.
So, optimizing website performance on mobile devices is no longer an option, but an obligation. You can install plugins to improve the performance of your website on mobile devices.
2.4. Create XML and HTML Sitemaps
There are two types of sitemaps, namely HTML and XML. An HTML sitemap is one that can be accessed by visitors, while an XML sitemap is a sitemap that is accessed by search engines.
The function of an HTML sitemap is to make it easy for visitors to find all the pages on your website. On the other hand , an XML sitemap is useful so that your website is easier to be found in search engines and indexed faster. With the XML sitemap, search engines will also detect changes in the structure of your website.
How how to install the HTML sitemap and XML sitemap? You can read the full explanation in the article below.
2.5. Install Google Analytics
Google Analytics serve to identify website visitor behavior. With this application, you can find out visitor activity from the first page they visited on the website to the last page when they left your website.
Not only that, there are still some Google Analytics functions for your SEO optimization. Here are a few:
- Identify the performance of website pages
- Detect devices used by visitors
- Knowing the location distribution of visitors
- Know the average time visitors spend on the website
- Get data
You can get data about your website’s performance in detail from Google Analytics. This data can later be used to improve your SEO strategy. So you don’t make SEO strategies based only on assumtion, but use data.
For how to install Google Analytics, you can get the full explanation here. As for how to use Google Analytics, you can find it in the article below.
2.6. Install Google Search Console
In addition to Google Analytics, you also need Google Search Console. Unlike Google Analytics, Google Search Console will provide more detailed data about your website’s performance in organic search results.
In addition to identifying website performance in the organic realm, Google Search Console is also useful for other things. Here are a few :
- Finding out the source of inbound links / backlinks
- Check broken links
- Submit a sitemap website
- Identify website security problems
Installing Google Search Console is not hard. You can install it in only seven steps. Read the full explanation below!
2.7. Install Yoast SEO
Actually there are many SEO plugins for WordPress. However, the plugin that has proven its quality and performance is Yoast SEO. So we recommend you to use this SEO plugin.
Here are some features of Yoast SEO for SEO optimization of your website :
- Submit XML sitemap
- Add focus keywords to the content
- Change the title tag and meta description
- Google Search Console verification
- Analysis of the distribution of keywords in the content
Yoast SEO will help you optimize the maximum SEO implementation in content. Follow the guide below to install Yoast SEO on your website!
3. (Learn SEO) Keyword Research and Creating Content
After website optimization is complete, now is the time you to start thinking about how to create quality content on the website. Quality content is the main key to increase your ranking in Google’s search results. What do you need to create quality content? Check out the full explanation below!
3.1. Do Keyword Research
A fatal mistake that is often done by website and blog owners is not doing keyword research before creating content. Though keyword research plays an important role in content creation.
Through keyword research, you can find keywords that are relevant to the reader. With relevant keywords, you can get higher traffic. You need to know what people are often searching for on Google in order to find the right keywords.
3.2. Create Complete and Solutive Content
Quality content is the main key in SEO optimization. Without quality content, you will find it difficult to compete with other websites. The question is: what kind of content is considered quality?
Google assesses the quality of content based on the completeness of its contents and whether or not it’s solutive. The more complete and solutive your content is, the greater its potential to increase ranking in Google’s search results.
Why so? Because Google wants to provide search results that are solutive to its users. So they will prioritize content that is more complete and more solutive. How to make complete and solutive content? Get the way below!
3.3. Create Interesting Title Content
Quality content is not enough. The title of the content must also be interesting so that potential readers are moved to choose your content. Remember, potential readers can only see the title and brief description of your content in Google’s search results.
So you have to grab their attention quickly. What’s more, you also compete with other websites that also want to win the attention of potential readers. How to make interesting content titles?
4. (Learn SEO ) On Page SEO Optimization
After creating content, your work is not finished. You still need to optimize the content so that you can rise to the top of Google search results. The steps you take to optimize this content are referred as on page SEO.
There are many on page SEO optimization steps, from permalink optimization, adding visual media, using headings, using LSI keywords, to arranging links to be open in new tab. A more complete explanation about on page SEO, you can get it below!
5. Off Page SEO Optimization
Is on page SEO optimization enough?
Unfortunately, the answer is not enough. Off page SEO optimization is still needed so that the quality of your website SEO is getting more leverage. In contrast to on page SEO which deals with internal website factors, off page SEO is SEO optimization from external factors.
One of these external factors is a backlink or inbound link. Backlinks are still an important factor for SEO today. However, backlinks are not the only off page SEO factor. There are still several other factors that affect your website’s off page SEO.
Conclusion From This Learn SEO Article
SEO strategies are not boring and will never be bored. Website owners are required to update their strategy every time there is an algorithm update from Google. Hopefully this article is enough to help you in updating your website’s SEO strategy. That way, you can improve website ranking in Google’s search results using the right strategy!